As agency-of-record, Farmers Bank & Trust tasked us with guiding them through a rebranding journey as the bank expanded into new markets.
The tone of all Farmers Bank & Trust pieces - whether online or offline - conveys the sense that customers are family. They know that every person is in a different season of life with various financial needs. Each piece communicates the products and services the bank offers "For Every Season."
Delivered by a friendly, soothing voice, the Farmers Bank & Trust radio spot complements all other marketing components to instill that they are experienced, trusted professionals who are helping friends and neighbors find financial solutions for a lifetime.
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